Shelf Edge – Trust
Shoppers have always bought products they trust from stores they trust but as the economy gets tighter shoppers are even more careful how they spend their money and trust gets even more important....
View ArticleI want to pay more
Not all shoppers are choosing to buy the cheapest products possible. A recent survey of 1,000 shoppers by IGD has shown that 30% of under 35's are prepared to spend more money for quality products...
View ArticleShelf edge success
Congratulations to all of the bricks and mortar stores who in spite of the doom and gloom in the press have worked really hard to make 2011 as successful as they possibly could. It’s not been easy....
View ArticleWhat makes eCommerce sites successful and how do we put it in stores?
When retailers with eCommerce sites were asked by an RSR survey which technologies they most valued two of the top three answers were Product Reviews (52%) and Product Recommendations (50%). These...
View ArticleShelf edge is critical for brands
Brands are starting to pay much more attention to the messages that they give to shoppers at the shelf edge. One example is from Tim Cofer, President of Europe at Mondelez, the owners of Cadbury's and...
View ArticleRetail is detail – customer demands increase with new technology
The least enjoyable part of most shopping experiences is queuing to pay. Once customers have made their selections they want to get out of the store as quickly and easily as possible. Some customers...
View ArticleValue
Mary Portas said retail is all about Experience, product and service. Difficult to argue with but in todays retail environment there is another factor that is equal to or may even be more important,...
View ArticleImproving customer experience in Stores
The results of a survey of 156 CEO’s and senior retail figures being presented at the World Retail Congress states that stores remain core to the future of the industry. More than half will open new...
View ArticleWhy customers leave without buying – Results from our survey
Price is only the number three reason why shoppers are likely to leave a store without buying anything - according to the latest shopper survey from Pierhouse. In number one slot 91% of shoppers said...
View ArticleShelf edge choices have changed
It used to be so simple. Only people with lots of money bought luxury goods and high end products. People without much money mainly shopped in stores that people with lots of money said they wouldn't...
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